Facebook Business Page is a Facebook profile page created for business. Before taking this step I am sure you already identify Facebook as a tool to grow your business. However, in case you do not know Facebook has over 2 billion monthly users. Thereby making it one of the world largest potential customer gathering for any business.
So having a business page is necessary is important. Because it helps you easily promote your business and reach out to a large market audience.
How To Create A Facebook Business Page
Let’s get Started!!
Launch your favorite browser and go to facebook.com/business. Then locate and click Create a Page at the top right corner. The various types of business pages will be displayed including local business or place, brand or product, and cause or community. Choose from the facebook business page that best relates to your business.
On the dialog box, enter details of your business including Name of business, address and page category When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category.
Then Click Get Started at the bottom. Ensure to note the terms and condition in blueprints. Clicking gets started means that you have accepted the terms and condition.
In the next steps, we will lead you on making your Facebook business page presentable to visitors. starting with uploading a profile and a cover image. It is so important to choose an image that relates and sell your brand or business effectively.
Note that your profile image appears when on the search engine. As such it is appropriate to include your brand logo. After picking a preferred picture, click Upload Profile Picture.
The next picture to add is the cover image. It is 820 by 312 pixels on a desktop and 640 by 360 pixels on mobile. Ideally, the image must be 400 pixels wide and 150 tall.
Again after selecting a suitable picture, click Upload a Cover Photo.
Start Inviting Friends To Like Your Facebook Business Page
Facebook will prompt you to invite friends from your contacts linked to your personal Facebook profile. This is usually a good initial base for your business page.
Include Additional Business Details
In the left-hand menu, find and select “About.” This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Enter all information, including website, hours, and contact information.
It’s not uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.
Business Information to Complete a Facebook Business Page
Add a Button to Your Facebook Business Page
After you have input all of your important information into your Facebook business page, you will want to add a button to your page, which will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page’s call-to-action (CTA) and is free to use. Including a relevant one to your business can help generate more leads, and in return, increase sales. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image.
You can choose from the following types of buttons: Book with You, Contact You, Learn More, Shop, or Download. Select the button type that best suits your business. For example, a hair salon would likely want to use the Book with You option, whereas a brand selling products would find the Shop option a better fit.
Add a Button to a Facebook Business Page
Create Continous Marketing Activities
A Facebook business page is just the first in a series of steps to implement. Business on the internet is a continuous never-ending process as in the real world. You will need to be active on Facebook in order to market your page and grow an audience. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time.