Google realized that users want a service that relates to them. Hence, businesses was allowed to create a profile called google my business listing.
That when you search for a barber, google search results can show you barber close to you in a rated listing.
Google my business is a free tool developed to help businesses manage their online presence across the Google platform, including Search and Maps. A Google My Business account (or listing, or profile) can be considered a combination of an online directory listing and a social media profile. If you verify your business information, you can easily get customers online.
The online directory helps business owners create a listing with vital information such as hours, location, and photos.
Just like social media platforms, business owners can publish posts to their profile. It is similar to social media stories, these posts are not permanent—they delete after 7 days. Also similar to social media, customers can upload photos of your business to your listing without leaving a review. However, they can leave a review if they want to. (Head here to learn how to get more Google business reviews.)
Google my business includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
How to create your Google My Business Listing
Here are the steps you need to take when creating a Google My Business Listing.
- Locate and Log into the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
- Locate to google.com/business and select “Start now” in the top right-hand corner
- Type in your business name.
- Type in the address of the business location
- Specify service areas (Service Area Businesses only).
- Choose your business category.
- Add a contact phone number and website URL
- Complete your Google My Business Verification
Do I Really need a GMB profile?
Yes! A Google My Business listing (aka profile) enables you to show up in Google Search and Maps and build instant credibility with potential customers that interact with your listing. You can also use the insights tool to learn about how your business is being found and what your target consumers are looking for.
With a Google My Business profile, you can share important details about your business, help customers learn about your brand, and even communicate directly with them—which will help to improve your rank and attract more customers to your business.
How to Verify Your Business on Google
There are several ways to verify your Google my Business listing:
- By postcard
- via phone
- By email
- Instant verification
- Bulk verification
How do I get my business on Google?
In order to get your business on Google, you must set up a listing. You can then optimize your listing to rank higher in search results. Google’s driving focus behind creating the innovation is to create an accurate online representation of the physical world. Keep this in mind when customizing your listing, you shouldn’t worry about raising any red flags with Google.